About LouD

LouD was built to challenge the system, not work within it.

We’re here to amplify the voices of women who are building bold, values-led businesses - not by playing by the rules, but by rewriting them entirely.

At LouD, we’re building a space where female-led businesses aren’t the exception - they’re the standard.

Where women confidently own their ideas, take up space, and create companies that are unapologetically ambitious, profitable, and deeply aligned with what matters to them.

This is about equity, leadership, and reshaping what success looks like.

Not shrinking ourselves to fit into a system that was never designed for us - but building our own version of business, on our own terms.

Our Mission

To help women build strategic, profitable, and values-led businesses - without sacrificing their voice, integrity, or lifestyle in the process.

We believe:

  • Wealth in the hands of women changes everything.

  • Leadership doesn’t require pretending to have it all figured out.

  • The future of business is human, honest, and unapologetically female.

Our Approach

Led by Lauren Duffy - an experienced marketer, mentor, and reformed corporate ladder-climber - LouD is grounded in real-world strategy, smart execution, and a deep respect for your values and goals.

No gimmicks.
No empty hustle.
No pretending to be someone you’re not.

Just a clear, empowering path forward - with the support, mentorship, and marketing expertise to back it up.

We blend:

  • Marketing strategy that actually works - grounded in data, insights, and customer behaviour.

  • Coaching that cuts through the noise - so you can lead with confidence and clarity.

  • Mentorship that feels like a collaboration - not a lecture from someone who’s “made it” and forgotten what the messy middle feels like.

What We Stand For

We’ve been there - corporate boardrooms, startup chaos, running a solo business from a laptop at the kitchen table. We know what it’s like to juggle strategy, delivery, and self-doubt. We bring real insight from lived experience.

We’re not here to perform. We’re here to show up, do the work, and make an impact. No gloss, no bs - just clarity, honesty, and thoughtful strategy that meets you where you are (not where Instagram thinks you should be).

You’re not behind. You’re not too late. You haven’t missed the boat. Whether you’re just starting, changing direction, or scaling your next big thing, we believe in moving at your pace - with purpose, not pressure.

We’re not here to help women survive in a broken system. We’re here to challenge it. To rewrite the rules. To help women build businesses that reflect their values, vision, and voice - not just squeeze into someone else’s mould.

We don’t do vague vision boards or fluffy frameworks. We help you get clear, get confident, and move forward with a grounded, actionable strategy that actually works - and feels good to implement.

What We Don’t Stand For

We’re not for everyone - and that’s intentional. We don’t play nice to keep people comfortable. And we definitely don’t waste time on shit that doesn’t work.

So here’s what we don’t do:

  • Marketing jargon with no substance
    If it can’t be explained in plain English, it probably doesn’t work.

  • Hustle culture dressed up as empowerment
    Burnout isn’t a badge of honour - and “just push harder” isn’t a strategy.

  • Strategy from people who’ve never actually run a business
    Theory is cute. But we’re here for what actually works in the real world.

  • Men telling women how to lead
    We’ve heard enough. Leadership doesn’t need to be louder - it needs to be real.

  • Shrinking to fit into spaces we should be running
    We’re done squeezing into spaces that weren’t built for us. We build our own.

Who We Support

At LouD, we believe business should reflect what you stand for - not just what you sell.

We’re open about our values, and we’re not afraid to take a stand. These are the organisations we choose to support because their missions align with what matters most to us: equity, humanity, and compassion - in action, not just words.

Doctors Without Borders

What’s happening in Palestine is a genocide - and silence is not an option. We support MSF’s frontline work delivering urgent medical care in the world’s most devastating crises.

Dress for Success

Women deserve the tools, confidence, and opportunities to show up fully - and get paid what they’re worth. We back Dress for Success in their mission to empower women into financial independence.

Radio 4EB

Diverse voices belong at the centre - not the margins. We support 4EB’s work in amplifying multicultural perspectives and creating space for community storytelling that matters.

SCARS
(Sunshine Coast Animal Rescue)

Because animals are better than most humans. And they deserve safety, care, and love - no matter what.

Let’s Build Something LouD Together.

If you’re ready to market with intention, lead with courage, and finally back yourself - you’re in the right place.